Shiseido Ultimate Sun Protection SPF 50 Lotion 100ml

Who says there’s nothing new under the sun?

Our newest innovation builds on Shiseido WetForce Technology with the addition of HeatForce Technology. Together they create SynchroShield, an invisible, lightweight protective veil that's strengthened by heat and water.* The silky spf 50+ sunscreen delivers peak protection that goes on clear and rubs in quickly without any residue. For use on face and body.

This ocean-friendly formula is free of oxybenzone and octinoxate.

Shake well and apply liberally to face, neck, and body, 15 minutes before sun exposure. Reapply every 2 hours, or after 80 minutes of swimming, sweating, or sport activity, and immediately after toweling dry.

To get the full broad-spectrum protection, Apply one ounce of sunscreen (a shot glass full) to your entire body. Not using the correct amount will lower the level of sunscreen protection significantly.

WetForce Technology: Negative ions in the formula combine with positive ions in perspiration and water to create an additional layer of invisible sun protection. As you continue to sweat and get wet, the product becomes more effective without any white cast.

HeatForce Technology: A heat-sensing essence in the lotion becomes activated by external heat, forming a stronger barrier.