L'Oréal Paris Excellence Ash Supreme Anti-Brass Permanent Hair Color - 7.17 Ash Blonde

• Anti brassiness Purple Technology
• New routine, formulated to be used specifically after Excellence Cool Crème. It reveals colour radiance and keeps your beautiful cool colour over time

• GENTLE pH POST-COLOUR PURPLE SHAMPOO
Delicately cleanses the scalp and hair by gently rinsing away excess residue. Smooths the hair and reveals a radiant colour.

• ANTI-BRASSINESS PURPLE MASK
Week after week it neutralises the unwanted yellow and orange tones in your hair, thanks to a special calibration of purple dyes

1st Application (on dry and unwashed hair) Uncolored hair, or hair colored more than 3 months prior or with a radically different shade.

STEP 1:Keeping your gloves on, apply the product to the roots, in sections, by parting the hair and adjusting your pressure on the soft-touch part of the application bottle.
STEP 2:Spread the rest of the product through the lengths and ends.
STEP 3:Massage to ensure the product is thoroughly worked into the hair and evenly spread.
STEP 4:Leave on for 30 minutes.

AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM STANNATE • TRIDECETH-2 CARBOXAMIDE MEA • PENTASODIUM PENTETATE • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM PYROPHOSPHATE • GLYCERIN