Powerfully pigmented, buttery-soft, glides on like a dream. That’s what we dreamed up with our reformulated Color Icon eyeshadows. Our reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional shades for impeccable blending.
A DOSE OF COLORS: Add flawless color to your eyelids with this eyeshadow palette featuring 5 shimmery eyeshadows and 5 matte shadows that apply evenly to prevent creasing and fading. FOR THE EYES: wet n wild eye makeup products are lightweight and don't create a cakey or creased finish. Our eyeshadows pop with a silky smooth, highly pigmented formula for an all-day look. CRUELTY FREE: wet n wild cosmetics are 100% cruelty-free & not tested on animals. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more. EYES LIPS FACE: Reorganize makeup bags, train cases, and your vanity with cosmetic brushes and products that are perfect for full coverage or light minimal makeup - anything to match your style. WILD ONES: As America's #1 value brand, our beauty products are the best-priced & all inclusive. Our lipstick, foundation, primer & more are for all skin colors & types - we have over 400 shades!